Can you believe it? Europe’s biggest pop awards ceremony, the MTV European Music Awards, will be held in Belfast this year. November 6 2011 will see “unprecedented performances and appearances,” according to MTV, from music’s most impressive celebrities inside the Odyssey Arena.
Members of Belfast City Council agreed last night to contribute £320,000 with further funding to be drawn from a number of Stormont departments, reported the Belfast Telegraph.
Other cities in the running included Paris and Istanbul. Belfast was deemed the ‘edgiest’ choice.
Last year’s show was hosted by Eva Longoria and included appearances by such high profile guests as Rihanna, Katy Perry, Ke$ha, Shakira and Miley Cyrus.
Belfast could see the economic return on its investment: The telegraph reports that the return on investment was £11.9 for every £1 when the show was held in Edinburgh in 2003, and in Copenhagen in 2006 the return was £8.13 for each pound.


